The art direction for Social Marketing Academy was carried out and focused on the digital sphere.

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The target audience for this academy is constantly wanting to renew their knowledge, and their searches are 80% through social networks. that is why the style guide has been the fundamental basis for uniting web and social media formats.

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In the design and marketing strategy, we gave equal importance to both platforms (web and social media), directing people to first find out about the information in the social media and then investigate more deeply in the web format.

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