The next project is a launch campaign for the new pistachio ice cream for Messina. We design this campaign in different formats (web design, print design and social media)

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Using a unique style guide for this project, cyclic green and purple colours were chosen in the color palette in addition to the classic Messina colours.

The objective of the project was focused on attracting people to attend a tasting season to taste and become familiar with the flavors of the new product.To reach this objective, we carried out an impact campaign for the target audience that lives in Bondi Beach in the summer season, generating communicational coherence on all the platforms already described.

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