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A logo represents many things for a brand. 

The process of making a logo is complex, but paradoxically the result of a good logo is that it is simple and easy to understand.

 

Finally, all the design aspects, such as the color palette, the typography and the illustration, must be in line with the concept that the client needs.Listening to the clients brief and materialising their ideas is one of the things that most gratifies me as a designer.

 

These are some examples of logos that I have developed for various clients.